Designed by Théo Gaillard, the mascot is inspired by the nostalgia of the youth and the famous cartoons from Fleischer Studio.
The mascot was then also turned into an adult and an elderly, as a reminder that eating sour candies and making funny faces isn't a matter of age, but spirit !
Tiki is fizzy, sparkly and sour !
Tiki comes from the heart and awakes all your senses. A real explosion of flavours from the inside.
The packaging is a sober one.
As in the posters, it makes use of the iconic Ben-Day dots pattern as a gentle nod to Roy Lichtenstein and that era.
We couldn't end the campaign without paying a tribute to some icons of the last century.
Important figures that are "sticking around", just like our mascots.
